Do Nothing
Ugg wanted more men to give their shoes a try. But 65% of guys didn’t even know Ugg made shoes for men. So we chose Ugg slippers as our Trojan horse, giving us a way to break into male closets and convince guys of the brand’s comfort appeal. To headline the campaign, we collaborated with two legends who earn their downtime: the Dude himself, and Tom Brady. Then we launched the campaign during Tom’s historic four-game NFL suspension, when he was famously sidelined on his couch.
Do Nothing Penalty Boxes
We also partnered with the NHL to create custom penalty boxes where players can take a load off.
Custom UGG Slippers
We also created over fifty pairs of custom slippers for celebrity influencers, including Seth Rogen, Dwyane Wade, Drake, and others, earning tons of praise from those who posted their new kicks.
